How Much Is Your Data Worth to Every Platform?
We've compiled per-user ad revenue (ARPU) for 60+ platforms from SEC filings, earnings reports, and industry benchmarks. Pick a platform to see the number, regional breakdown, and source tier.
AI
ChatGPT
$9.00/yr
NA data value · platform ARPU $45.00
Gemini
$4.00/yr
NA data value · platform ARPU $20.00
Meta AI
$3.60/yr
NA data value · platform ARPU $18.00
Claude
$3.00/yr
NA data value · platform ARPU $15.00
Copilot
$2.40/yr
NA data value · platform ARPU $12.00
Grok
$2.00/yr
NA data value · platform ARPU $10.00
Perplexity
$1.60/yr
NA data value · platform ARPU $8.00
Midjourney
$1.20/yr
NA data value · platform ARPU $6.00
Social
Facebook
$32/yr
NA data value · platform ARPU $160.00
Instagram
$21/yr
NA data value · platform ARPU $107.00
TikTok
$16/yr
NA data value · platform ARPU $82.00
YouTube
$8.60/yr
NA data value · platform ARPU $43.00
LinkedIn
$7.00/yr
NA data value · platform ARPU $35.00
Snapchat
$5.68/yr
NA data value · platform ARPU $28.41
Pinterest
$5.40/yr
NA data value · platform ARPU $27.00
Reddit
$3.60/yr
NA data value · platform ARPU $18.00
Twitch
$2.40/yr
NA data value · platform ARPU $12.00
X / Twitter
$1.60/yr
NA data value · platform ARPU $8.00
Threads
$1.00/yr
NA data value · platform ARPU $5.00
BeReal
$0.40/yr
NA data value · platform ARPU $2.00
Messaging
Messenger
$1.20/yr
NA data value · platform ARPU $6.00
WhatsApp
$0.80/yr
NA data value · platform ARPU $4.00
Discord
$0.60/yr
NA data value · platform ARPU $3.00
Telegram
$0.30/yr
NA data value · platform ARPU $1.50
WeChat
$0.10/yr
NA data value · platform ARPU $0.50
LINE
$0.06/yr
NA data value · platform ARPU $0.30
Shopping
Amazon
$22/yr
NA data value · platform ARPU $109.00
eBay
$2.80/yr
NA data value · platform ARPU $14.00
Temu
$2.40/yr
NA data value · platform ARPU $12.00
Etsy
$2.40/yr
NA data value · platform ARPU $12.00
Shein
$2.00/yr
NA data value · platform ARPU $10.00
AliExpress
$0.80/yr
NA data value · platform ARPU $4.00
Mercado Libre
$0.20/yr
NA data value · platform ARPU $1.00
Flipkart
$0.04/yr
NA data value · platform ARPU $0.20
Noon
$0.02/yr
NA data value · platform ARPU $0.10
Streaming
Productivity
Delivery & Ride-hail
Instacart
$4.00/yr
NA data value · platform ARPU $20.00
DoorDash
$2.80/yr
NA data value · platform ARPU $14.00
Uber
$2.40/yr
NA data value · platform ARPU $12.00
Rappi
$0.10/yr
NA data value · platform ARPU $0.50
Deliveroo
$0.10/yr
NA data value · platform ARPU $0.50
Grab
$0.04/yr
NA data value · platform ARPU $0.20
Talabat
$0.02/yr
NA data value · platform ARPU $0.10